Frank & Oak: a rhyming introduction
I wasn’t feeling especially opinionated this time around, so I thought I’d present an innovative company in a different format than my usual posts: cheesy rhyming couplets. They’re fun! And so, it seems, is clothing designer, retailer, and manufacturer Frank & Oak.
Does the thought of shopping make you squirm,
the process, when ventured, your aversion affirm?
How do women pretend that this torture is fun
when all you can stand is to grab items and run?
Maybe your fashion sense is a little bit iffy
from snatching only what you can spot in a jiffy.
If only the stores didn’t follow tradition
and make each purchase a grueling expedition!
Now there’s a web store to save you this grief
by letting you stay home and shop in your briefs.
Frank & Oak explains what is trendy and why,
and ships you your favourites to give them a try.
You send back the ones you don’t want to keep,
and start looking like you didn’t dress in your sleep.
Fashion sense is no longer in question
with an inbox filled monthly with clothing suggestions.
Who says you can’t be cool and a geek?
Find your style and be effortlessly chic.
Though shopping online is hardly something new,
rethinking the process makes it easier for you.
What do you think? Is Frank & Oak’s model different enough to qualify as innovative? Is it really that significant a change? They certainly seem to have streamlined and personalized the process. Their clothing is versatile and affordable, I expect they’ll have a really strong start. Even if they aren’t completely revolutionizing online shopping, they’re making it simpler and more convenient to fit into busy customers’ lives.
My only question: who’s going to do this for women too?